In contemporary Bulgarian politics, success has long ceased to be measured by built highways, completed reforms, or genuinely defended national interests in Brussels. Instead, it is manufactured on an industrial scale by PR experts whose primary task is to transform a routine political wish into a booming media headline. A classic example of this mechanism...
SCANDAL WORTH 2.8 MILLION BGN: EUROPE’S NEW SAINT LAZARUS OR A CLEVER PR STUNT WITH BORROWED HEARTS There are stories born in television studios, passing through the plastic applause of campaign rallies and ending up in dry, courteous European registers where ordinary people never look. When the news tickers overflowed on the ninth of September,...
In the capital of the European Union’s poorest member state, truth is rarely a matter of conviction; it is a tradable asset. For more than three decades since the collapse of totalitarian rule, Bulgaria has maintained the outward architecture of a democratic media landscape—broadcasters, independent portals, investigative outlets, and analytical journals. Yet beneath the surface...